Time: 43 hours
This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects. There are many tools that are useful for conducting effective public relations. As we review the components of a public relations campaign, you will learn how to prepare the key materials that will help you get the job done. You will examine what has worked for others, as you craft your own form and style. You may develop your own public relations portfolio including news releases, pitch letters, biographies, position papers, crisis communications, and other tools of a strategic public relations kit. You will accomplish this by referring to diverse resources and examining extensive materials from successful practitioners in the field.
First, read the course syllabus. Then, enroll in the course by clicking "Enroll me in this course". Click Unit 1 to read its introduction and learning outcomes. You will then see the learning materials and instructions on how to use them.