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BUS305: Small Business Management
BUS305: Small Business Management: All participants
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-- Course Introduction --
-- Unit 1: Elements of Entrepreneurship --
-- 1.1: The History of Small Business and Entrepreneurship --
-- 1.1.1: Small Business Development in America --
-- 1.1.2 Microeconomics and Entrepreneurship --
-- 1.1.3: Economists --
-- 1.1.4: Types of Entrepreneurs --
-- 1.1.4.1: Entrepreneurs vs. Intrapreneurs --
-- 1.1.4.2: Small Business vs. High-Growth Enterprises --
-- 1.2: The Planning Process --
-- 1.2.1: Characteristics of a Successful Entrepreneur --
-- 1.2.2: Phases of the Entrepreneurial Process --
-- 1.2.3: Business Evaluation Checklist --
-- 1.2.4.1: Legal Forms of Business --
-- 1.2.4.2: Intellectual Property Rights --
-- 1.2.5: Business Ethics --
-- 1.2.6: Entrepreneurship Myths --
-- Unit 1 Assessment --
-- Unit 2: Building the Right Team --
-- 2.1: The Management Team --
-- 2.1.1: Managers vs. Leaders --
-- 2.1.2: Leadership Styles --
-- 2.1.3: Emotional Intelligence --
-- 2.1.4: Succession Planning --
-- 2.2: Board of Advisors --
-- 2.3: Hiring A-Players --
-- 2.3.1: Recruitment and Selection --
-- 2.3.2: Staff Development --
-- 2.3.3: Team Building and Group Dynamics --
-- 2.3.4: Conflict Resolution --
-- Unit 2 Assessment --
-- Unit 3: The Business Plan --
-- 3.1: Business Planning --
-- 3.1.1: How to Write a Great Business Plan --
-- 3.1.2: The Do's and Don'ts of the Writing Process --
-- 3.2: The Outline for a Business Plan --
-- 3.2.1: Executive Summary --
-- 3.2.2: Company Mission and Description --
-- 3.2.3: Products and Services --
-- 3.2.4: Marketing Strategy --
-- 3.2.5: Operations Management --
-- 3.2.6: Management and Leadership --
-- 3.2.7: Financial Statements --
-- 3.2.8: Expenses and Capitalization --
-- 3.2.9: Financial Plan --
-- 3.2.10: The Franchise Route --
-- Unit 3 Assessment --
-- Unit 4: Marketing Strategy --
-- 4.1: Market Research --
-- 4.1.1: Primary Research --
-- 4.1.2: Secondary Research --
-- 4.1.3: Marketing Data --
-- 4.1.4: Market Demands --
-- 4.1.4.1: Growth Potential --
-- 4.1.4.2: Trends --
-- 4.1.4.3: Barriers --
-- 4.1.4.4: Technology --
-- 4.2: Products and Services --
-- 4.2.1: Features and Benefits --
-- 4.2.2: Customers --
-- 4.2.3: Competition --
-- 4.3: Competitive Analysis --
-- 4.3.1: Niche --
-- 4.3.2: Promotional Strategy --
-- 4.4.1: Pricing Strategy --
-- 4.4.2: Distribution Channels --
-- 4.5: The Marketing Plan --
-- 4.5.1: Executive Summary --
-- 4.5.2: Situational Analysis --
-- 4.5.3: Customer Analysis --
-- 4.5.4: Competitor Analysis --
-- 4.5.5: Strategic Partners --
-- 4.5.6: Marketing Climate --
-- 4.5.7: Segmentation --
-- 4.5.8: Strategies --
-- 4.5.9: Pricing --
-- 4.5.10: Promotion --
-- 4.5.11: Distribution --
-- Unit 4 Assessment --
-- Unit 5: Financing the New Venture --
-- 5.1: The Financial Plan --
-- 5.1.1: Start-Up Costs --
-- 5.1.2: Personal Financial Statements --
-- 5.1.3: Profit and Loss Statements --
-- 5.1.4: Projections --
-- 5.1.5: Break-Even Analysis --
-- 5.2: Investment/Lending Segments --
-- 5.2.1: Types of Lenders --
-- 5.2.2: Banks --
-- 5.2.3: Venture Capital --
-- 5.2.4: Government Funding --
-- 5.2.5: Barter --
-- 5.2.6: Customer Financing --
-- 5.2.7: SBIR --
-- 5.2.8: Asset-Based Lenders --
-- 5.2.9: Angel Investors --
-- 5.3: Managing Growth --
-- 5.4: Exit Strategy --
-- Unit 5 Assessment --
-- Study Guide --
-- Course Feedback Survey --
-- Certificate Final Exam --
-- Archived Materials --
BUS305: Proctor-Verified Final Exam (Attempts before 2019/05/25)
BUS305: Certificate Final Exam (Attempts before 2016/06/06)
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