COMM411: Resources | Saylor Academy

Topic	Name	Description
	Course Syllabus

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Course Introduction

Course Syllabus

Unit 1: Public Relations Fundamentals

1.1: Foundation of PR

1.2: Public Relations in Business

1.3: Public Relations Strategy

Unit 1 Assessment

Unit 2: Stakeholder Identification and Prioritization

2.1: Identifying Stakeholders and Target Audiences

2.2: Developing Strategic Messages

Unit 2 Assessment

Unit 3: Writing for Public Relations

3.1: Crafting the Message

3.2: Managing the Message

Unit 3 Assessment

Unit 4: Social Media and Public Relations

4.1: The Impact of Social Media on Mass Media

4.2: Social Media PR

Unit 4 Assessment

Unit 5: Ethical PR and Crisis Response

5.1: Ethical Practices in PR

5.2: Issues Management

5.3: Crisis Management

Unit 5 Assessment

Unit 6: PR Careers and Development

6.1: Essential Job Skills and Career Opportunities

6.2: PR Job Search

Unit 6 Assessment

Study Guide

Certificate Final Exam

Course Feedback Survey