BUS210: Corporate Communication
12.2: Eliciting Negative News
Please read this section, which explains at length the necessity and value of feedback and how to encourage employees and members of the public to participate in providing feedback. Attempt the exercises at the end of this reading. For any questions that prompt you to work or share with a classmate, instead try to work with a friend or family member.
Watch this video to understand one way to obtain negative news. In this
video, Patrick McDonald, from the award-winning training firm ClarkMorgan,
describes how project management procedures can overcome the communication
barriers some cultures, such as the Chinese, can present when they have to deal
with negative news. Note that you will also find this video relevant when you
are learning about intercultural communication in Unit 14.
In this video, Mike Rotherberg, founder and CEO of
Rothenberg Ventures, discusses why it is important for a business person to
seek out honest feedback. As you watch this video, listen carefully for how
Rothenberg explains how to deal with the natural reluctance many
people—especially those with whom you have close relationships—have about
giving negative feedback.
Watch this video to learn how to respond to an increasingly common situation involving negative news: customer reviews posted on the internet.