The first step in entrepreneurship is understanding your personality traits and mindset that will help your new business venture succeed. This course will address this first step in your journey by allowing you to better understand the role of entrepreneurship in society and address creativity processes to help you develop your new idea. Many tools can be used to help you develop an idea, such as Timmons' Framework, which we will address in this course. Once you consider the creativity process, generating ideas is a key aspect of the planning phase of your business. As ideas are generated, you'll consider if they are viable financially and marketable, but also address if they meet your personal goals. Once you have a list of ideas, you can begin to vet them – determining which ones have viability in the marketplace. In this course, you will learn several ways to vet ideas, such as through competitive analysis, feasibility studies, and opportunity assessments. Let's get started.
