Topic outline

  • COURSE INTRODUCTION

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    • Time: hours

    This digital marketing and advertising course will cover the essential concepts and skills you need to become an effective digital marketing strategist and advertising manager. From planning and implementing campaigns to analyzing performance data, this course is designed to better understand how digital media are used today and how it can be leveraged within your organization.

    Learn how to develop a digital marketing strategy and interactive campaign that will lead your product or service to success. This course covers elements of online advertising, such as search engine marketing (SEM), social media, email marketing, and content marketing. You’ll also learn about identifying influencers for your product or service.