Topic outline

  • Course Introduction

    Collapse all Expand all
    • Time: 46 hours
    • CEUs: 4.6
    • Free Certificate
    This graduate-level course takes you from the business plan phase, where you developed a business plan, to the next step in your business: launch and growth by considering ethics, innovation, strategic management processes, and change management. In this course, you will learn how to apply ethics and social responsibility in your business, which has many advantages as you grow. You will also learn about diversity since you will likely be hiring people as you grow. You will also learn about innovation and how to harness the power of innovation to create a steady stream of new ideas for your business. We will also address lifecycles and how you might use different strategies at each lifecycle stage of your business. We will also address some of the strategies organizations use for growth. In our third unit, we will focus on turning your business plan into tools you can use for strategic management, such as creating a vision and mission. As with any growing business, applying change management concepts and strong decision-making skills can assist you in creating your strategic plans and setting goals. In our last unit, we will address concepts related to growing your business, such as ensuring your marketing plan is on track to obtain financing for growth. Let's get started!