• 1.1: Key Innovations and Founding Figures in the Development of Public Relations

    • The Economist: "Rise of the Image Men" URL

      Read this insightful analysis of the beginnings, evolution, and current state of the public relations industry. Note the roles played by public relations innovators Ivy Lee and Edward Bernays, both former journalists who applied their communication skills to shaping public opinion through the news media on behalf of their clients. Also, notice how PR practitioners have sought to evolve from more than just a "mouthpiece" to participating in high-level decision-making, such as in the case of the BP Gulf of Mexico oil spill.

    • Mastering Public Relations: "Chapter 1: The Importance of Public Relations" URL

      Read this chapter for an introduction to the definitions and functions of public relations.

    • Mastering Public Relations: "Chapter 2: What Is Public Relations?" URL

      Read this chapter to continue your introduction to the definitions and functions of public relations.

    • Wikipedia: "Public Relations" Page

      Review this article for an overview of the history, definitions, and methods of public relations. It is not necessary to digest the entire article, but it serves well as a touch point as the course delves into the finer aspect of successful public relations practices. As you read this overview, which describes key figures and the evolution of public relations, compare the piece with the earlier assigned article "Rise of the Image Men” for additional insights into PR practices and practitioners. You may also research the role of Doris Fleishman as one of the early women influencing the development of public relations.

    • Steve Simon's "Traditional PR Still Remains Strong" URL

      Read this article by a long-time public relations executive. How can a PR practitioner make sure their work remains grounded in fundamental traditions and methods?


    • Peter Granat's "A Recipe for Marketing Success" URL

      Read this article.