• 3.1: Publics and Demographics

    • Mastering Public Relations: "Chapter 7: Identifying and Prioritizing Stakeholders and Publics" URL

      Read this chapter, which discusses the steps in identifying the publics you will want to build beneficial relationships with. Pay attention to the definitions of stakeholders and publics, their linkages to an organization, the ways publics may behave, and the useful public relations case study of how a company sought to build its corporate headquarters in a prestigious neighborhood.

    • Steven R. Van Hook's "Who Are Your Publics?" URL

      Watch this video on publics and demographics. Among the most important aspects of a communication campaign is forming a clear picture of just who the targeted audience is. This video helps describe key publics, demographics, and segments we should identify early in our communication planning.