• 3.2: International and Global Demographic Research Resources

    • Steven R. Van Hook's "Marketing Research Resources" URL

      Review this international research resource for connections to domestic and global demographic data including gender, age, income, national profiles, and company reports. Among the most useful for international campaigns are the CIA World Factbook and the Economist Country Briefings, which provide extensive demographic, economic, and political detail on nations around the world. Share any useful findings by posting to the discussion forum.