3.3: Formulating Messages for Diverse Demographics
Read these articles by public relations experts who specialize in connecting with diverse audiences. The articles cover topics like understanding the psychology of your target, the importance of skilled cross-cultural communications in a global marketplace, the effectiveness of bringing passion and zeal to your communications, and the varied and challenging environments you might encounter working in different countries.
- Eddie Velez's "For Best Promotion, Think Human Nature"
- Cataunya Ransom's "Launching A Multicultural PR Campaign"
- Neil Payne's "Public Relations Across Cultures"
- N. Chandramouli's "Putting Passion in Public Relations"
- Feray Alpay's "Technology Public Relations in Turkey"
- Fernanda Di Franco's "The Art of Media Relations in Brazil"
- Eddie Velez's "For Best Promotion, Think Human Nature"
Watch this video on international communication tactics, using themes and images that transcend cultural differences. If you publish a website, then you are positioned to reach a global audience. English may connect us in global business with a common language, but we still need to be sensitive to cultural differences.