4.2: Effective Media Relations
4.2.1: Attracting Media Attention
Read these articles written by PR experts who specialize in media relations. These articles cover the topics of attracting the attention of busy assignment editors and winning more play in print and broadcast media.
Watch this video, which presents basic appeals and tactics for effective communications. This video answers questions about how to get someone's attention and what to do if you manage to catch it. Remember that though you are going through the media's gatekeeping editors and reporters, it is ultimately their audiences you are trying to reach. Have an appeal that works for their audience, and the media will help you do that.
Read these articles written by PR experts who specialize in media relations. These articles cover the topics of attracting the attention of busy assignment editors and winning more play in print and broadcast media.
4.2.2: The Media Release
Read these four articles written by PR experts who specialize in media relations. These articles cover key topics such as formulating your message for specific occasions, events and circumstances justifying a media release, effective alternatives to media releases, and how to tailor your release to specific media.
Read module 4 to learn how to pitch to the news media. Be sure to click on the embedded links to sample media release formats.
4.2.3: Pitching Your Story
Read these four articles written by PR experts who specialize in media relations. These articles cover the important topics of how to best pitch your story to a busy editor or reporter and how to stand out among the pile of other story pitches you need to compete against.
4.2.4: Presenting Yourself to the Media
Read these articles written by public relations experts who specialize in relations with news media.
Read module 5, which addresses the ten steps in preparing for media interviews, the types of reporters you might meet, and three interview mistakes people often make.
4.2.5: Maintaining Media Relationships
Read these articles written by PR experts who specialize in media relations. The writers discuss best tactics for maintaining healthy relations with editors and reporters so you have established credibility and respect the next time you pitch them with a story.