6.2: Methods of Social Public Relations
Read this chapter on how public relations functions in the corporate world also apply to and differ from government, public affairs, nonprofit, and activist public relations.
Read these articles written by PR experts who specialize in social project public relations. These authors provide useful suggestions on how to promote your project events, connecting with the community at a grassroots (and inexpensive) level, and how even for-profit PR campaigns might benefit from partnering with nonprofit causes.