COMM411: Public Relations

6.3: Resources for Social PR Practitioners

• 6.3.1: Connecting with Social Programs

  • Connecting with Social Programs URL

    Mark as completed

    Read these articles written by PR experts who specialize in non-profit public relations projects. Working on non-profit projects is a fine way for a new PR practitioner to break into the field and do some good along the way.
    

    • Tammie Ferguson's "Public Relations for Non-Profits"
      
    • Anna Levy's "Social Responsibility and Public Relations"
      

• 6.3.2: Support Resources for Social Project Planning

  • Steven R. Van Hook's How-To Marketing: "Social Marketing" URL

    Mark as completed

    Visit these links to a number of resources useful for public relations planning within social projects. Among the selections is the Social Marketing Institute, which seeks to apply "the very best social marketing practices in a wide range of settings all over the world” with resources including success stories, papers, and employment listings. The Social Marketing Resource Guide provides useful social marketing tools and case studies. The Nonprofit and Philanthropy Good Practice page features hands-on tips, articles, best practices, and discussion forums supporting social project planning.