Unit 5: Mass Communication
In this unit, you will explore the concept and theories of mass communication. This unit will explore the application of mass communication and the impact of mass communication on human communication and behavior. Mass communication and mass media have a great influence on our daily behavior and our relationship communications. We develop our understanding of other people by the media reports and entertainment programs we watch. In this way, the mass media have an affect on our potential relationships with other people – those like us and those different from us. This course focuses on human communication specifically, understanding mass communication is an interesting artifact of our global society that affects all human communication. Additionally, a number of mass communication applications are used by organizations to communicate to their members as well as constituencies outside their organizations.
Completing this unit should take you approximately 3 hours.