• Unit 11: Using Managerial Accounting: Trends and Ratios

    In this unit, we examine the three-pronged approach managerial accountants and potential investors typically use to analyze a company’s financial information. First, we use trend analysis and common-size analysis to examine trends the company has experienced within its own financial sphere, such as sales and earnings from one year to the next. Secondly, we compare the company's financial measures with its main competitors in the industry. Finally, we compare the company's financial ratios with industry-wide averages or standards.

    Completing this unit should take you approximately 5 hours.

    • 11.1: Trend Analysis

    • 11.2: Common-Size Analysis

    • 11.3: Ratio Analysis

    • 11.4: Chicken Deluxe’s Choice