• Unit 2: Language and Culture

    In this unit, we will analyze the role of language and cultural differences in international business. As global organizations learn how to maneuver in new markets, they must be willing to adapt and understand the importance of culture and language to their operations' effectiveness.

    Completing this unit should take you approximately 2 hours.

    • 2.1: Language

      As globalization brings the world closer together, communicating through a common language and learning other languages' communication styles has become critical to conducting successful international business transactions.

    • 2.2: Culture

      In international business, culture is everything. You must develop a keen understanding of other cultures and adapt to new ways of speaking, working, and thinking when doing business in another country. Language and culture are deeply ingrained within people and influence every interaction they have with others, which in turn shapes their approaches to business.

    • Unit 2 Discussion

      • Start discussions: 1 Post replies: 1
      • Start discussions: 1 Post replies: 1
    • Study Guide: Unit 2

      We recommend reviewing this Study Guide before taking the Unit 2 Assessment.

    • Unit 2 Assessment

      • Receive a grade