3.3: Practice Active Listening
Active listening is a vital skill for personal and professional relationships. Listen to your customers to identify what they need. Then think of how you and your business can meet those needs. Think about any business that has failed – it is probably because they neglected to listen to what their customers wanted, and a competitor was able to capitalize on this failure. Perhaps the needs of their clients changed after a couple of years. You should apply these techniques to any business and industry. In this section, we concentrate on how to develop your ability to listen well.
- The Power of Listening Page
  
  Watch this video on the power of listening. It offers clear, specific ideas for becoming a better active listener.
- Listening and Reading for Understanding Page
  
  Read this text on how we listen to understand. It offers practical advice on how to listen to your clients.

3.3: Practice Active Listening