4.4: Overcoming Objections
Regardless of the quality of your sales pitch or customer interest, your audience will likely ask you to respond to questions and address objections. What is your best method for framing these critiques in a positive light?

Keep in mind that you have succeeded in engaging an audience that asks questions or raises objections. They are paying attention. This is a good thing. They are not walking away. They are giving you the opportunity (and maybe a second chance) to answer their questions or explain what may have happened (if there was a mishap) in your own words. They hope you can address their specific needs and concerns to meet them where they are.
- Objections Are Great Page
  
  Watch this video on how to respond to a client who has objections or slows down the sales process.
- What to Do When Your Customer Objects Page
  
  Watch this video for four strategies for responding to questions and managing objections.
- Mistakes Leaders Make Responding to Questions Page
  
  Finally, watch this video on what you should keep in mind to ensure a productive question-and-answer session as you make your pitch.

4.4: Overcoming Objections