Topic outline

  • Course Introduction

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    • Time: 12 hours
    • Free Certificate
    This short course provides adult learners with the skills they need to write effectively in digital and print-based business environments. Writing is a daily and integral part of professional life. The demand for professionals who can communicate clearly and effectively to various audiences remains high and presents a recipe for success in nearly every profession.

    Here, we examine how to identify the purpose or goals of the messages we wish to convey, analyze our audience to keep them engaged, and write clear and persuasive prose. In most workplaces, we are likely to write in a collaborative team environment. Here, we explore how to use available communication channels – blogs, contracts, emails, reports, presentations, press releases, social media posts, and more – for maximum impact. We also learn how to edit and proofread documents so they are presented in a polished, competent, and professional way.