• Unit 8: Project Management

    This final unit brings the process of business intelligence production together. Once analysts make their estimates or assessments, the management team has to determine how to turn the information into action. The organization's health and future depend upon its intelligence. There are various ways to manage the process, from the daily operations of the analytic team to information integration throughout the organization for optimal decision-making at all levels. It is one thing to be a member of an analyst team, but when people notice that you are so well-trained and good at your work, they will find opportunities to challenge your skills, and you will find yourself increasingly placed in project management roles. To be prepared, think of project management as the glue that holds the process together. If a project is poorly managed, it will likely go off the rails. No wonder how well the individual analysts or other team members perform, as there will be no cohesion and no certainty that all requirements are fully met. As you go through this unit, record your thoughts and lessons learned. Then, try to identify 3–5 rules for project management that you can take to your next project, either to implement yourself as the manager or to evaluate your manager against. They can even help you coach and guide your peers.

    Completing this unit should take you approximately 10 hours.

    • 8.1: Reviewing Requirements

      In addition to ensuring your team is aware of the deliverables planned to meet the requirements, you must always conduct quality control checks. That same project team working with vehicle-borne telecom tech had another tradition. Every Friday, the PM would again bring coffee and breakfast, and each team member would present what they had accomplished that week toward meeting their assigned part(s) of the requirement. This normally took 3–4 hours. The team asked probing questions, made suggestions, and provided additional feedback. Then the PM did the same. If the team member was deemed to have made significant progress, they were free to take the afternoon off. If not, they would stay to work with the PM on what needed to be improved or reconsidered, and the PM would provide coaching and mentoring. In the after-project assessment, no team members reported resenting the PM for not letting them leave early. They appreciated that the PM never took Friday afternoon off as someone always needed coaching, and they knew their skills and the project would only improve on those Friday afternoons.

      • 8.1.1: Did We Answer the Question?

        In addition to ensuring you have met all the requirements in your TOR, it is important to ensure you anticipate and have answered all the questions your decision-maker may ask as a result of your findings. Otherwise, you will be sent back to the drawing board to find new answers. Anticipating questions and never leaving your decision-maker wondering about anything goes a long way to enhance your credibility. In addition, you must be sure that you have answered not only the questions asked but look at them holistically to try to discern what challenges keep your decision-maker up at night and approach those through the questions asked. This will resonate with your decision-maker and increase your ability to access them.

      • 8.1.2: Was the Question the Right One?

        Even if your team struggled mightily to ensure it had the right questions in the TOR, you might discover a hole in your analysis made by a big unasked question once you are halfway through the project. Be sure you leave your decision-maker with all they need to make clear, effective decisions.

    • 8.2: Report Formatting and Accountability

      Longer-term projects tend to require progress reports, particularly because they often accompany invoices. The invoice must show that the requisite progress has been made to justify the invoicee's payment at that stage of the project. Shorter-term projects will only have a final deliverable. Like progress reports, they intend to persuade the decision-maker that your analytic findings are valid and reliable and that they should feel confident basing decisions on them, unless the analyst expresses low confidence in their findings.

      • 8.2.1: Using Style to Enhance Credibility

        No one expects analysts to be the next great novelist, but that does not mean you should not adhere to the gold standards of your craft. Beyond BLUF, concision, accuracy, and organization, you should address several style and formatting considerations in your findings reporting. Avoiding passive voice, for instance, keeps your decision-maker from having to ask "who" did what. Adding some context as relevant, but ensuring your content is concise, is another balance that takes time to learn. Look at these guides for helpful tips on making sure your decision-maker reads what you have provided.

      • 8.2.2: Know Your Decision-Maker

        If your boss does not like to read long reports, do not give them long reports if you want them to care about your intelligence estimates. Some decision-makers prefer a formal briefing with an opportunity to ask questions about the findings, the sources, the process, etc. Some only care about the findings in response to their requirements. Some like to drop by and get informal, oral project updates. If you insist on communicating with your decision-maker in a way that does not suit their personal preferences, your analysis will have no value to them. This is one of the hardest things to teach, as every decision-maker is unique.

    • 8.3: Managing Analytic Teams

      Richard Hackman pioneered research on how to build optimal analyst teams in the late 1990s and early 2000s. His work remains at the forefront of our understanding of the need for diverse teams to ensure all possible outcomes and pathways are considered and all hypotheses are explored and demolished. His work on the dynamic quality of these teams is today's cannon. Top-performing managers must be ready to manage drama, frustration, and passion but know that these are the ingredients that make their teams passionate and high-performing.

        • 8.3.1: Small Group Dynamics

          Optimal analytic teams are diverse, with varying perspectives and skill sets, with a healthy respect for each member's area and level of competence. Depending upon their competence, they will quickly learn what tasks should naturally fall to which member. Eventually, the team will develop its personality, which is a positive in a highly functional team. The key to developing the right team is to start with the right members.

        • 8.3.2: Managing Teams

          Some managers are good at attracting top talent but fear their ability to manage them effectively. This insecurity can lead to micromanagement and over-organization, which reduces morale in highly functional individuals. Suppose the manager trusts them to have the skills needed to perform in the roles for which they have been selected. In that case, the manager must trust the team to form itself into a structure in which all team members will use their best skills to support the common effort, and they will sort themselves into roles naturally. They will also create work teams that know how to organize and plan for every task, big and small. If the team members are highly capable, the best thing for a manager to do is to offer support and protection and get out of the way, just checking in to make sure the team has everything it needs to succeed.

      • 8.4: BI Management Approaches

        Recruitment of diverse skills is paramount, as discussed earlier, but ensuring these members with varied communication styles and project approaches can be motivated to work as a team is critical. A highly successful manager recounts their formative experience in leading a team as a newly formed analytic team member in a university research setting using graduate students as analysts.

        The manager was a stern but popular professor who, on day one, explained to the team that he had met the chief of analyst training for a government research agency at a recent conference. He had extolled the virtues of the program's analyst training program and persuaded the chief to test out the quality of his students in an experiment. The chief had questions he wanted to be answered on future challenges and opportunities related to global telecommunications technologies. He had tasked his government analysts with the requirements, then engaged a second team from a highly respected private research firm to do the same project. The chief agreed to provide funding for a group of student analysts to take on the same challenge for three months over summer vacation. 

        Unfortunately, the funding came at the last minute, so the professor could only recruit who was available instead of the "dream team" he had imagined, as most students already had summer internships and jobs. He admitted this to the team on day one but told them about their competition. He urged them to "blow the doors" off their competitors and give this project their all. He appointed a manager that was a superb analyst but did not have the skills to lead this team effectively. This manager constantly sent tedious surveys and had one-on-one check-ins, making most of the team aggressively turn against her. Another somewhat more experienced analyst, without management experience, arose from the ranks as a leader from within that helped convey the professor's desires without such intrusions and caused the actual manager to back off and see where the analysts drove the bus with some direction but little interference. 

        There came the point about halfway through the project when the professor came to the team after reading their latest draft findings with his large head in his hands. He sat down and apologized to them for tasking them with something that was clearly beyond their abilities. He admitted the blame was squarely on his shoulders and hoped they could work through the rest of the project to the best of their abilities. Then he took each of them into his office and told them the unvarnished truth about what he had expected from that analyst and where they were lacking. His approach as a coach and a sad dad inspired them to do such amazing work that the client had to admit their work had far superseded that of the other two projects at the end of the project. The experience led the government agency to contract another dozen projects with the university department over the next seven years until Federal funding crises outside the agency's control ended the program to the chagrin of all the agency leaders. Sometimes humility from a manager can be the most inspiring ingredient to great leadership.

        When the older analyst later became the manager of most of the next projects, she had some growing pains learning how to transition from team member to manager and fellow student to faculty advisor. Eventually, she inspired the same level of life-long loyalty and common effort that kept these teams and projects going. The opportunity to be on one of these teams became highly sought after as the optimal summer work experience. 

        She also instituted a mid-point self-evaluation survey and sat down with each team member to discuss their self- and manager-identified strengths and weaknesses. She effectively coached each one to high achievement. She also placed herself as a "human shield" between the organization's and the team's demands to ensure they would not be distracted by budgetary and other concerns that pressured the project from the outside. 

        She used project funds with client approval to stock the team office space with all the food and drinks the team voted for, creating the Googleplex model without knowing it. Each team member was appointed a "chore" like in a family structure, such as refreshment inventory manager, morning or afternoon coffee manager, IT specialist, quality control for writing, graphics, briefings, etc. This allowed the work to occur with few distractions and an immediate understanding that each team member was already contributing even before individual project-related products were evaluated.

        Team members began to spend their weekends in the project space working longer hours than expected because they enjoyed the companionship (and the air conditioning!). They moved lobby furniture into the presentation room to watch sports together and made the workspace their summer home. This first team is still very close 16 years later, even though all members are separated by geography and profession today. 

        Have you ever been a member or manager of a team with this sort of cohesion? Have you had the opportunity to replicate this experience as a manager yourself? What impediments to cohesion and effectiveness have you seen? Have you made an effort to overcome them? How has that worked?

          • 8.4.1: Risks and Rewards

          • 8.4.2 :Going with Your Gut

            The average person is very poor at calibrating their ability, particularly regarding decision-making. According to research, men tend to be more likely to overestimate their ability, and women tend to be more likely to underestimate theirs.

          • 8.4.3: Mentorship and Growth

            Does your organization have a mentoring program? If not, where and how can you find one? Does this person have the life experience to teach you what you need to learn? Are they approachable and ready to listen when you need them?

          • 8.4.4: Identifying and Managing Risks

            Suppose your organization has an IT problem without an effective organizational or departmental risk anticipation and mitigation plan. In that case, your tech tools could become unavailable at a critical time in your project execution. You may also discover that your platform is missing key features or add-ons that make your project more difficult or impossible to complete as planned. It is important to run through the collection and analysis in this case and report processes you intend to use to ensure you have the tools to conduct them most efficiently. It is also important to ensure you have tools your personnel can use. Not all data collection, warehousing, exploitation, and reporting tools have the same functionality and ease of use. If your team is not fully acquainted with your system, you may have significant delays and a lack of output. Before committing to the project, these must be worked out with your organization or department. 

            Problems with data can also relate to a lack of IT tools, but they are more likely to relate to the availability and quality of your data. This can be related to needing a dataset your organization does not have a subscription to or even obtaining data only to discover it is incomplete or inaccurate. Once you have the data you need, it may need more cleaning and normalization than anticipated. It may not relate as directly as you had anticipated to your project's specific requirement(s). 

            Identifying potential IT and data challenges before you finalize your TOR is important. One purpose is to provide the client (internal or external) with what issues may arise and how to plan for them in advance. This could include innumerable checks of IT systems or a good relationship with IT to be sure they can help you obtain what you need. This may also require adjustment to the budget, the project timeline, and the scope and client deliverable expectations. No matter the potential risks to BI projects, such caveats should be explored and included in the TOR.

        • Study Guide: Unit 8

          We recommend reviewing this Study Guide before taking the Unit 8 Assessment.

        • Unit 8 Assessment

          • Receive a grade