1.3: Using Information Systems to Create a Strategic Competitive Advantage
This article ties together the concepts of information systems and competitive advantage. Take note of the examples of how information systems support business processes. Can you think of additional ways that information technologies help businesses every day? Review the quiz questions at the end of the reading.
As you read, think about how using, protecting, and managing information and data could support an organization's competitive advantage. Conversely, failure to protect data, particularly personal information, could reduce or destroy any competitive advantage within a business. How does understanding customer information and data support current operations? How might it impact future operations?