Unit 4: e-Commerce
Today's businesses must know how to compete online - it is as simple as that. In this unit you will learn what electronic commerce, or e-commerce, is and what steps a business must take in order to implement it. You will also be introduced to the concept of intellectual property and to the Pew Internet Project, both of which are important as part of your overall understanding of online business. Finally, the unit wraps up with topics related to marketing your business using online tools. Understanding this unit will be key to implementing information systems strategically!
Completing this unit should take you approximately 5 hours.
4.1: e-Commerce Overview
4.1.2: e-Commerce Technologies
4.1.3: Intellectual Property
4.2: e-Commerce as a Competitive Advantage
Unit 4 Assessment