Unit 6: Managing Change
Change is a surprisingly difficult process for firms. When two large companies merge, it can take a couple of years to reorganize and many more years before the two respective cultures truly merge. This transition process can be especially challenging if the cultures are very different. For example, if a southern bank purchases a bank based in the northeast, the two different banking styles could wreak havoc within the organization, as the southern company may rely on customer service and slow growth, whereas the northern bank prefers an aggressive strategy. Such mergers happen regularly, and OB specialists are involved in the process from the start. In cases like this one, the structure of a firm's management is just as important as its culture. Will the two banks continue to operate with a decentralized format, or will they have all of senior management in one location? What are the advantages and disadvantages of doing it one way or another? And of course, the most difficult aspect of managing change is implementing it in the first place. Humans are naturally resistant to change; making changes in an organization is no exception.
Completing this unit should take you approximately 14 hours.