Explore the entire marketing process, from identifying and targeting your customer base to creating value that will appeal to your consumers and marketing and distributing your product.
There is no shortage of quotes in which inspirational business leaders describe the sources of their success. Their reasons are often diverse, but almost everyone comes back to the same thing: people. The people are the company; they create success. Even so, there is more to successful business leadership than managing human capital since you must also have a suitable structure and culture at your firm. Imagine the U.S. military: it boasts some of the best-trained soldiers in the world, but that talent would be wasted without a structure designed to appropriately deploy forces. In other words, the military would not be as successful without streamlined organizational behavior. Organizational behavior (OB) is the study of how people interact in organizations. These interactions are governed by a number of factors, including your personal life, the personality of your boss or your boss' boss, a direct report, the team you have been assigned to, or the direction that the top of the organization has given to you. OB researchers carefully monitor these dynamics within an organization because any time there is friction, money is lost. A certain level of friction is to be expected (and often even desired), but most of the friction that occurs within an organization is counterproductive and detrimental to the bottom line. In this course, you will study the factors that have the greatest impact on organizational behavior. From managing individuals and understanding group dynamics to managing conflict and initiating change, organizational behavior affects everyone in a firm.
- Unit 1: Organizations in Business
- Unit 2: Managing Individuals, Personalities, and Motivation
- Unit 3: Managing Groups and Teams
- Unit 4: Leadership, Influence, and Leveraging Power
- Unit 5: Conflict Management and Negotiations
- Unit 6: Organizational Culture, Diversity, and Managing Change
- Define organizational behavior at three levels within organizations: the individual, the group, and the organization as a whole;
- Define basic organizational behavior principles;
- Identify how diversity and globalization affect behavior in the workplace;
- Explain how environments, attitudes, and perception influence behavior in organizations;
- Identify the effects of motivation as a means for improving work performance and organizational effectiveness;
- Identify the elements of group behavior, including identity, group dynamics, and communication, and how these affect workplace productivity;
- Explain the dynamics of teams and their impact on organizational success;
- Explain various leadership approaches and the impact of power and politics in organizations;
- Explain how to effectively manage conflict and to resolve conflict with others;
- Identify characteristics of organizational structure and the impact of different structures on workplace behavior; and
- Explain how organizational culture and diversity build a meaningful work environment.