In this graduate-level course, explore trends influencing the global economy, multinational corporations, governments, and investing by discussing the concepts involved when conducting business across borders and analyzing the opportunities and risks that most global businesses will encounter.
This is a graduate-level course. In this course, we will connect advanced marketing concepts and strategies to the real world of international business. We will focus on the global business environment and the elements that directly relate to making global business decisions. This course addresses all aspects of the international business environment, including strategies for selecting global markets, entering those marketplaces, evaluating cultural, social, and political factors across the globe, conducting international marketing research, and applying global marketing trends. By exploring these concepts, we hope to immerse you in the concerns of people working in business operations in the competitive international marketplace.
- Unit 1: Introduction to International Business and Globalization
- Unit 2: Language and Culture
- Unit 3: International Trade
- Unit 4: The Global Financial System
- Unit 5: International Institutions and the Geopolitics of Emerging Markets
- Unit 6: International Market Entry Strategy
- Unit 7: Social Responsibility and Ethics
- Explain the interconnected global market and the various factors that influence both opportunities and risks;
- Interpret trends within the global economy and assess the steps needed in the decision-making process within a company to enter an international market;
- Explain the importance of culture and how differences can influence communication and negotiation style within an international business environment;
- Justify the role international institutions play in supporting trade among nations;
- Assess the opportunities and risks associated with market entry strategies into new markets;
- Evaluate to what level global infrastructure and economic development play a key role around the world; and
- Explain the social responsibility that international corporations have and the ethical dilemmas that decision-makers may encounter during their global operations.