Prepare for public relations work in small start-up businesses, international companies, political campaigns, social programs, personal development, or other outreach projects.
Individuals, companies, organizations, and governments frequently use public relations strategies to enhance communications and influence public opinion and perception. Public relations (PR) professionals typically view the other disciplines they study in terms of how we relate and communicate with one another and how we can apply theories of human interaction to real-life situations. We can employ this mindset in nearly any endeavor, such as creating a start-up business, planning a political campaign, promoting a social program, enhancing our personal development, or getting involved in other outreach projects.
In this course, we explore best practice models and public relations' primary tools and components. We study how to build a public relations portfolio, which may include background references, position papers, news releases, pitch letters, crisis communications, and other elements of the strategic public relations toolbox. We also refer to diverse examples and resources from practitioners in the field.
- Unit 1: Public Relations Fundamentals
- Unit 2: Stakeholder Identification and Prioritization
- Unit 3: Writing for Public Relations
- Unit 4: Social Media and Public Relations
- Unit 5: Ethical PR and Crisis Response
- Unit 6: PR Careers and Development
- Discuss the origins, purpose, and methods of effective public relations;
- Apply research effectively when preparing a thorough public relations plan;
- Apply a range of communications that effectively reach and engage target audiences in commercial and social campaigns;
- Select appropriate outlets and correct message format for media relations;
- Apply ethical principles to effective public relations practice;
- Apply themes and images to create messages that connect with a multicultural audience; and
- Identify resources for professional networking and job opportunities in public relations.