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Using Marketing Channels to Create Value for Customers

Marketing Channels and Channel Partners

Review Questions

  1. Why are marketing channel decisions as important as pricing and product feature decisions?
  2. What are the benefits of looking at all of the organizations that contribute to the production of a product versus just the organizations that sell them?
  3. Why do channel partners rely on each other to sell their products and services?
  4. How do companies add value to products via their marketing channels?