Print this chapterPrint this chapter

Channel Concepts: Distributing the Product

ROLE OF DISTRIBUTION CHANNELS

Learning Objectives

The objectives of this section is to help students …

  • Understand the role of distribution channels
  • Understand the flows in channels

Source: Open Book Publishing, https://opentext.wsu.edu/marketing/chapter/10-1/
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.