Media and Public Relations

Case Study

Crisis Management Case Study

You are a developer who has bought a large apartment building in the middle of Moscow occupied primarily by elderly people, and you plan to turn it into a luxury hotel. You are going to throw the old folks out so you can do this. The media love this kind of story, and they will likely portray you as a villain. Reporters will ask you why you are throwing the old people out on the street.

How might you respond to a reporter's questions?

Your Suggested Strategy:

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