| Term |
Definition |
| Ads manager |
An online dashboard provided by
Facebook where one can view, edit, and access performance reports for
campaigns, ad sets and individual ads. With Ads Manager you can view all
your Facebook campaigns, track your payment history, make changes to
your bids and budgets, export ad performance reports, and pause or
restart your ads. |
| Avatar |
A manifested online identity on
social media and other online communities. An Avatar can be whatever the
user chooses and is the personal image the user wants to project to
other users. |
| Blog |
Short for weblog. A type of website
that allows users (bloggers) to post entries and self-published musings
on different topics and which often allows readers to comment on these
posts. |
| Boosted posts |
A boosted post is a post such as
status updates, photos, videos and offers, that will appear higher in
news feeds so that more users will see the post. Posts can only be
boosted from a brand or business page. Personal profiles cannot be
boosted. The cost of a Boosted post depends on the number of users you
want to reach. |
| Carousel ads |
An ad form that allows the brand to
show multiple images and/ or videos and a link to some action in a
single ad. Up to 10 pieces of content can be included. Carousel ads have
proven to be much more effective in driving traffic to advertisers'
websites from social media platforms. |
| Chiclets |
Social share buttons that appear as
small icons adjacent to a blog post, image, article or web page which
enable users to share the information via a social media platform, whose
icon is indicated by the chiclet. |
| Cinemagraph |
Online photographs, with elements
that move, using looped video, published as an animated GIF, or other
video format, to give the impression the viewer is watching an
animation. |
| Content |
Any items you post online are
considered content. This includes status updates, images, posts, videos
and any copy. Good content should engage users and build your brand. |
| Cover image |
The main image on a social media
page. It needs to catch the attention of the user, be consistent with
your brand, and encourage the user to read more on the page and engage
further with your brand. |
| Crowdsourcing |
Taking a job traditionally
performed by a professional and distributing it to an undefined,
generally large, group of people in the form of an open call. |
| Crowdfunding |
Funding a project or venture by
raising financial contributions from a larger number of people.
Kickstarter and Thundafund are examples of crowdfunding platforms that
source funds for a variety of projects. |
| Facebook Business Manager |
A service from Facebook that
assists with managing access to multiple Pages and ad accounts. The
service is ideal for businesses that need different permissions for
different people in the organization. |
| Forum |
A website where users can engage in discussions by commenting on threads or previous posts made. |
| GIF |
Graphics Interchange format is a
computer file in the form of a bitmap image that enables short lops of
video to be transferred online easily in small file sizes. |
| Handle |
A public username used to identify
individual users online, usually on social media. For example,
@RedAndYellowEd is the Twitter handle for Red & Yellow. |
| Hashtag # |
A type of label or metadata tag. It
is used on social media to label what content is about. It enables
content to be searched and discovered more easily. |
| Hyperlink |
A reference to data that users can find by clicking on a link, which will take them to the document or page to which it refers. |
| Keywords |
Words identified as crucial search
and advertising parameters. These words are used in copy or posts to
optimise discovery and engagement. |
| Paid media |
Any marketing efforts that involve a
paid placement. PPC ads, branded content, display ads and promoted and
boosted posts are all considered paid media. Paid media involves paying a
third party to broadcast your message to others. |
| Power Editor |
Another Facebook advertising tool.
It is designed for larger advertisers that may have a large number of
ads running simultaneously. The tool provides precise control over all
the campaigns. |
| Social network |
In the online sense, a type of
website model where individual members become part of a broader virtual
community, where they can share, communicate and collaborate in online
commentary and engagement around a shared interest or goal. |
| Tagging |
Using a keyword or phrase to group
pieces of content together under a specific theme, or assigning a piece
of content to another user. |
| Trend |
To trend on social media means your content experiences a spike in popularity on a social media channel. |
| Viral |
When a piece of content is shared
in very large numbers it is considered to be viral. There is no exact
number of shares that constitute viral. If the number of shares of a
piece of content is exponentially larger than the usual number of shares
of posts from that specific user, it can be considered to have gone
viral. |