Evaluating Consumer-Based Brand Equity (CBBE) Models

Abstract

The purpose of this paper is to explore the concept of brand equity and discuss its different perspectives, we try to review existing literature of brand equity and evaluate various Customer-based brand equity models to provide a collection from well-known databases for further research in this area. brand equity model

Keywords: Brand equity models, Brand equity dimensions, Consumer-based brand equity, Cross-national brand equity

Source: Sanaz Farjam and Xu Hongyi, https://researchleap.com/wp-content/uploads/2015/07/Reviewing-the-Concept-of-Brand-Equity-and-Evaluating-Consumer-Based-Brand-Equity-CBBE-Models-1.pdf
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