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Opportunities and Threats

Threats and Opportunities in the Global Marketplace

  • What threats and opportunities exist in the global marketplace?

To be successful in a foreign market, companies must fully understand the foreign environment in which they plan to operate. Politics, cultural differences, and the economic environment can represent both opportunities and pitfalls in the global marketplace.

Source: Rice University, https://opentextbc.ca/businessopenstax/chapter/threats-and-opportunities-in-the-global-marketplace/
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