Framing Sustainability Innovation and Entrepreneurship

Exercises

1. Select a product you use frequently. Describe its current life cycle and component and material composition based on what you know and can determine from a short search for information. Then describe how this same product would be designed, used, and handled through the end of its life if the product's designers used the ideas introduced in this chapter. Be specific about what concepts and tools you are applying to your analysis.
2. Explain what is meant by this quotation from Chapter 3 "Framing Sustainability Innovation and Entrepreneurship", Section 3.4 "Practical Frameworks and Tools": "Eco-efficiency, an increasingly popular concept used by business to describe incremental improvements in material use and environmental impact, is only one small part of a richer and more complex web of ideas and solutions.…more efficient production by itself could become not the servant but the enemy of a durable economy".
3. Describe the ramifications when a company's activities are not all at the same location along the continuum of sustainability.
4. Where have you seen the sustainability design ideas discussed in this chapter applied? Write a paragraph describing your observations. What new insights have you gained through exposure to these ideas?