Case Study: Dutch Marine Ingenuity

Strategic Planning

"When I went to business school in the 1970s, we were extensively taught the planning processes of the big conglomerates: try to plan your activities for the next ten to twenty years and follow that all the way through. If you look at the fast-changing world of today, it doesn't make much sense any more. On the other hand, you need some kind of long-term strategic plan, but you must build flexibility into it. One way of doing that is by making use of scenario planning which really helps you to understand the different options in different situations. This is an ongoing process".