Strategic Management Tools of Performance

Implementing the Balanced Scorecard in a Public Hospital

Customer Perspective

 Data Sources:

  • Medical statistics;
  • Satisfaction questionnaires requested directly to patients and on hospital site;
  • Internal studies by category of customers (patients, diagnostics and types of hospitalization).


Objectives:

  1.  Increasing specialization and diversification of medical services provided;
  2.  Active involvement at the community level;
  3.  Obtaining maximum satisfaction of patient:


Evaluation of patient satisfaction

Total goal Indicators Objective Level Person in charge
Quality of healthcare services provided to patients Number of complaints received from patients regarding the quality of services 0 Strategic Manager and Medical Director
Prejudices caused to patients in the hospital's fault or medical staff 0
Promptitude to achieving health services Number of cases on non-compliance the conditions set with patients 0 Strategic Chief of quality management
Number of situations in which exceeded the delivery deadlines stipulated 0