Usability Evaluation Basics
Working with Data from Testing
Usability evaluations can capture two types of data: qualitative data and quantitative data. Quantitative data notes what actually happened. Qualitative data describes what participants thought or said.
Once you have gathered your data, use it to:
- Evaluate the usability of your website
- Recommend improvements
- Implement the recommendations
- Re-test the site to measure the effectiveness of your changes.