Marketing Strategy

8 Demand States

1. Negative Demand: Consumers dislike the product & may pay a price to avoid it.
2. Non-existent Demand: Consumers are unaware or uninterested in the product.
3. Latent Demand: Consumers share a strong need that cannot be satisfied by an existing product.
4. Declining Demand: Consumers begin to buy the product less frequently.
5. Irregular Demand: Consumer purchases vary on a seasonal, monthly, weekly, daily or even hourly basis.
6. Full Demand: Consumers are adequately buying all products put in the market place.
7. Overfull Demand: More consumers would like to buy the product that can be satisfied.
8. Unwholesome demand: Consumers may be attracted to products that have undesirable social consequences.

Marketers use the term market to cover various groupings of customers.