Marketing Strategy
Promotion: Common Platforms
| Advertising | Sales Promotion |
Events/Experiences |
Public Relations & Publicity |
Personal Selling | Direct Marketing |
|---|---|---|---|---|---|
| Print & Broadcast Ads, Packaging-outers, Packaging inserts, Motion Pictures, Brochures & Booklets Posters & leaflets, Directories Reprint of Ads, Billboards, Display Signs, Point of purchase displays, Audiovisual materials, Symbols and logos Videotapes, CD, DVDs |
Contests, games, sweepstakes, lotteries, Premium & gifts, Samples, Fairs & trade shows, Exhibits, Demonstrations, Coupons, Rebates Low-interest financing, Entertainment, Trade-in allowances, Continuity Programs, Tie-ins |
Sports, Entertainment, Festivals, Arts, Courses, Factory Tours, Company Museums, Street Activities |
Press Kits, Speeches, Seminars, Annual Reports, Charitable Donations, Sponsorships, Publications, Community Relations, Lobbying, Identity Media Company Magazine or newsletters |
Sales presentations, Sales meetings, Incentive programs, Samples, Fairs and Trade Shows |
Catalogs, Mailings, Tele-marketing, Electronic Shopping, TV shopping, Fax-mail Voice mail |