Marketing Strategy
SWOT Analysis
- Strength, Weaknesses, Opportunities and Threats (SWOT)
- Involves monitoring the external and internal marketing environment.
Strength/Weaknesses
| Functionality | Features to measure performance or importance |
|---|---|
| Marketing | Company reputation, Market Share, Customer Satisfaction, Customer Retention, Product or Service Quality, Pricing Effectiveness, Distribution Effectiveness, Promotion Effectiveness, Sales Force Effectiveness, Innovation Effectiveness, Geographical Coverage. |
Finance |
Cost & Availability of Capital, Cash Flow, Financial Stability. |
| Manufacturing | Facilities, Economics of Scale, Capacity, Able & Dedicated Workforce, Ability to produce on time, Technical manufacturing skill. |
| Organization | Visionary & capable leadership, Dedicated Employees, Entrepreneurial Orientation, Flexible or Responsive. |