Marketing Strategy

What is social media?

Why Startups need Social Media

• Getting the attention of the mainstream media.
• Budget  constraints and not able to afford big marketing budgets.
• Advertising and Marketing purposes.
• Crisis management given no PR channels

Crisis Management - Kryptonite

	Mainstream Media	Social Media
Principle behind Channel Distribution	80-20 Rule	Long Tail
Users	Consumers	Prosumers
Channel Examples	Cable TV, Radio, Printed Media - Newspaper	YouTube, Blogs, Social Networks (Facebook, Ning), Flickr, Twitter, UStream, Qik, Wikis
Approach	Top to Bottom	Bottom Up (Niche) to Top
Feedback/Engagement	Very little	A lot

Social Media Tools

• Blogs - Blogger/Wordpress/Tumblr/ Posterous
• Rich Media Sharing - Flickr,YouTube, Vimeo, PhotoBucket, Picasa, Phlook, Todou.
• Social Networks - Facebook, Linkedin, Ning, CyWorld
• MicroBlogging - Twitter, Plurk, Yammer
• Aggregators - Digg, StumbleUpon
• Online Forums - HardwareZone (HWZ), Comsenz
• Mobile: FourSquare, Gowalla

Social Technographics Ladder