Research Design

Learning Objectives

Distinguish between between quantitative and qualitative research in terms of focus, philosophical roots, goals, design and data collection methods
List and briefly describe the three primary goals of qualitative research
List and briefly describe typical sources of qualitative data (e.g., Interviews, focus groups, observations and documents)
List and briefly describe the primary methods of qualitative data analysis (i.e., preparing, summarizing and presenting qualitative data)
List the primary strategies for determining the validity of qualitative data
Explain when qualitative research methods are appropriate for a research study
Explain why it is important to communicate research findings to both, specialized academic audiences and general public audiences