Employer Attractiveness through Social Media

Research Objective

In order to bridge the research gaps, the present study takes up a qualitative approach to gain insights into the perception of job seekers about the use of social networking sites for recruitment and selection and whether or not they feel attracted towards the employers making use of these social media tools. A qualitative inquiry is the suitable approach when one is trying to make sense about the lived experiences of the target population and aims to gain an in-depth understanding of a phenomenon experienced by a homogeneous group of individuals. It also provides enough scope to the participants so as to share their lived experiences and perception about a particular event or phenomenon in question.