Employer Attractiveness through Social Media
Research Objective
In order to bridge the research gaps, the present study takes up a qualitative approach
to gain insights into the perception of job seekers about the use of social networking sites for
recruitment and selection and whether or not they feel attracted towards the employers making
use of these social media tools. A qualitative inquiry is the suitable approach when one is trying
to make sense about the lived experiences of the target population and aims to gain an in-depth
understanding of a phenomenon experienced by a homogeneous group of individuals. It also
provides enough scope to the participants so as to share their lived experiences and perception
about a particular event or phenomenon in question.