The Effect of Behavioral Finance on Stock Investment Decisions
Introduction
Hypotheses of the Research
The first major hypothesis in this research is:
(H0)1: There is no impact of behavioral financial factors on stock investment decision-making at ASE.
The major hypothesis is sub-divided into the following sub-hypotheses:
(H0)1-1:There is no impact of overconfidence on stock investment decision-making at ASE.
(H0)1-2: There is no loss aversion on stock investment decision-making at ASE.
(H0)1-4: There is no impact of risk perception on stock investment decision-making at ASE.
The second major hypothesis:
(H0)2: There is no impact of behavioral finance factors on stock investment decision-making that can be attributed to demographic variables at ASE.