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E-Commerce and E-Business

Learning Objectives

In this chapter, you will learn:

  • The strategic uses of social media.
  • The steps involved in creating a social media strategy.
  • To design documents and protocols you should have in place for social media success.

Source: Rob Stokes, https://biz.libretexts.org/Bookshelves/Marketing/Book%3A_eMarketing__The_Essential_Guide_to_Marketing_in_a_Digital_World_(Stokes)
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