The Impact of Social Media

Tools of the trade

The most important tools you'll need here are the analytics tool for each platform you work on:

Facebook Page Insights: www.facebook.com/business/learn/facebookpage-insights-basics
Facebook Ads Manager: https://www.facebook.com/business/ help/415745401805534
Facebook Power Editor: https://www.facebook.com/business/ help/162528860609436
Instagram Insights: www.facebook.com/business/help/1533933820244654. You can also find some free Instagram analytics tools here: socialbeesmedia.com/best-free-instagram-analytics-tools-2016
Twitter Analytics: analytics.twitter.com
LinkedIn's Campaign Manager: www.linkedin.com/uas/login
Pinterest Analytics: analytics.pinterest.com
It can be difficult to measure on Snapchat, but a few tools exist, such as Snaplytics: snaplytics.io.

Google Analytics can also be used. You can find a list of 5 Tools to Measure Social Media ROI here: www.socialmediaexaminer.com/5-tools-to-measure-social-media-roi.

As mentioned, you may also want to consider a social media dashboard. Some popular options include:

Hootsuite: hootsuite.com
Sprout Social: lps.sproutsocial.com/social-media-dashboard
Fan Page Robot (a free tool): fanpagerobot.com
Datorama: direct.datorama.com/lp4.