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The Role of Customers in Marketing

Learning Outcomes

  • Define the term marketing
  • Explain the marketing concept
  • Identify and describe an organization's value proposition
  • Explain the importance of managing the customer relationship
  • Explain the factors that influence customer decisions
  • Explain the consumer buying process

Source: Lumen Learning, https://courses.lumenlearning.com/wmopen-introbusiness/chapter/the-role-of-customers-in-marketing/
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