Enter Your Target Market

Refining your entry strategy

You've chosen the most promising markets for your product or service. Now, based on your market research, you must decide which entry method best suits your needs.

Some factors to consider:

How is business conducted in your target market and industry sector?
What are your company's export strengths and weaknesses?
What is your company's financial capacity?
What product or service are you planning to export?
How much service and after-sales support will your customers require?
What trade agreements or barriers apply to your target market?