| Importance |
Category |
Task |
| 89 |
Core |
Respond to requests for
information from the media or designate an appropriate spokesperson or
information source. |
| 85 |
Core |
Plan or direct development or
communication of programs to maintain favorable public or stockholder
perceptions of an organization's accomplishments, agenda, or environmental
responsibility. |
| 85 |
Core |
Post and update content on the
company's Web site and social media outlets. |
| 85 |
Core |
Write press releases or other
media communications to promote clients. |
| 81 |
Core |
Establish or maintain
cooperative relationships with representatives of community, consumer,
employee, or public interest groups. |
| 80 |
Core |
Confer with other managers to
identify trends or key group interests or concerns or to provide advice on
business decisions. |
| 79 |
Core |
Coach client representatives in
effective communication with the public or with employees. |
| 78 |
Core |
Study the objectives,
promotional policies, or needs of organizations to develop public relations
strategies that will influence public opinion or promote ideas, products, or
services. |
| 73 |
Core |
Prepare or edit organizational
publications, such as employee newsletters or stockholders' reports, for
internal or external audiences. |
| 72 |
Core |
Arrange public appearances,
lectures, contests, or exhibits for clients to increase product or service
awareness or to promote goodwill. |
| 69 |
Core |
Plan or conduct market or public
opinion research to test products or determine potential for product success,
communicating results to client or management. |
| 69 |
Core |
Develop plans or materials to
communicate organizational activities that are beneficial to the environment,
public safety, or other important social issues. |
| 63 |
Core |
Confer with production or
support personnel to produce or coordinate production of advertisements or
promotions. |
| 60 |
Core |
Consult with advertising
agencies or staff to arrange promotional campaigns in all types of media for
products, organizations, or individuals. |
| 59 |
Core |
Prepare or deliver speeches to
further public relations objectives. |
| 66 |
Supplemental |
Coordinate public responses to
environmental management incidents or conflicts. |
| 46 |
Supplemental |
Develop marketing campaigns for
environmental technologies or services. |
| 45 |
Supplemental |
Purchase advertising space or
time as required to promote client's product or agenda. |