BUS633 Study Guide
Unit 10: Selling Yourself
10a. Apply the steps a salesperson uses to create their personal brand
- Why is it important to create your personal brand?
- What three things must be considered when developing your personal brand?
- How can you use your personal brand daily?
Developing and understanding your personal brand is important in your job as a salesperson. You can create your own personal brand by choosing three things that are important to you as you work through the day. These three things may define you as a person and assist you in your job as a salesperson. If the company you work for has a mission statement that is aligned with your own personal brand, then your goals are aligned.
For example, one person might choose freedom, dependability, and creativity as their three words. This person appreciates having the freedom to complete their work but likes to be creative in their decision-making process, and most likely, their employer knows they are dependable. This person would like to work for a company that is also aligned with their personal brand.
To review, see The Power of Your Personal Brand.
10b. Evaluate how the selling process can be used in getting a job
- How can the selling process be used to get a job?
- Can you use the selling process to negotiate in a job interview?
- How can understanding the selling process help you personally?
A good understanding of the selling process can help you to better understand sales and yourself. You can apply the selling process to the job interview process. This can be done by understanding and negotiating throughout the entire job interview process.
The basic aspects of the sales process include preparing for the meeting, developing a professional relationship, presentation, storytelling, presentation, and closing the sale. Each of these steps is also present in the interview process, and as a salesperson, you should be able to sell yourself well during the interview. In addition, by better understanding your own personal brand, you can better present yourself in the interview.
To review, see Defining Your Personal Brand.
10c. Apply techniques a salesperson may use to differentiate themself from the competition
- What value can you bring to any employer?
- How can you set yourself apart from the competition in the job interview?
- What techniques can you use to set yourself apart from others?
By understanding the sales process and your own personal brand, you may be better equipped to succeed in the job interview process. As a salesperson, it is important to understand that you can use your knowledge of the sales process in other aspects of your life. By understanding your personal brand, you can set yourself apart from the competition during the interview process.
For example, if your personal brand is about freedom, dependability, and using your creativity, then these strengths may be used in the interview process by giving creative answers and demonstrating your own dependability through your interview responses.
Companies set their brand in a mission statement, and people have their own personal mission statements and brands as well. Even if you have not created your own brand statement in the past, you can do it now and then utilize it during your interview. By showing that you understand yourself and others during your interview, you can set yourself apart from the competition.
To review, see Defining Your Personal Brand.
Unit 10 Vocabulary
This vocabulary list includes terms you will need to know to successfully complete the final exam.
- apply the selling process
- personal brand
- set yourself apart